About Us

We monetize people's passions and create brand love

There’s nothing like having a job that you are passionate about; where you love the product and people, and have fun while you work. We’ve built Master & Shaker with this very goal in mind.

Years of Experience
Years of Experience
Cocktails Created
Wines Tasted
Wines Tasted
Restaurants Overseen
Restaurants Overseen

What makes us Masters and Shakers

Our team of certified experts (a.k.a.  Masters) and sales and marketing leaders (a.k.a. Shakers) have the combined the experience and knowledge to provide the innovative, full-service support that adult beverage brands need to survive and thrive.

Kim Haasarud

Master Mixologist, Partner

Amy Katzenberg

CMO, Partner

David Morgan


We're shaking things up... and it's about time!

As our industry contemplates how to rebound from the impact of the Coronavirus, it’s important to understand just what an unstable foundation was in place before hand. We can’t just rebuild, we need to learn from our mistakes, reimagine, and then rebuild in order to recreate a new and better business.


Master & Shaker was created to help Suppliers, Distributors and On-Premise Buyers navigate the “next normal.” From expert strategic planning to creative ideation and execution, we help brands recreate their revenue streams and rebuild their business for the long haul.


The time is now for the industry to pivot, reposition, and seek out adult beverage campaigns that are truly differentiating. The socially-distanced future will require a greater reliance on omni-channel marketing to tell brand stories and connect with customers in a meaningful way, online and in person. More than ever, our clients need us to be the best possible steward of their brand. And we’re more than ready to deliver.

Master and Shaker

Our Team at Work

Arizona Cocktail Week
Kim Haasarud at Arizona Cocktail Week
Polling for Cocktails
Omni Nashville Opening Party
Jewish Agency For Israel

We are True Brand Stewards

Research & Discovery

We take time to understand the essence of every product we represent, including brand identity, recent promotions, social media presence, as well as existing beverage programs, pricing and operations to ensure a successful promotion.

Competitive Assessments

A truly unique and press worthy promotion requires understanding the opportunities and constraints of the buyer’s competition. Our proposals include a synopsis of the threats and weaknesses of the competitive set.

Best in Class Presentations

We combine serious beverage expertise with a full service marketing agency, enabling us to deliver best-in-class presentations in your desired format.

What can we do for you? Let’s talk.

Brand Love
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