Amy Katzenberg

A digital pioneer, Amy has been developing websites, products and brands for more than 27 years. With her wealth of experience, she has become an expert in leveraging consumer and business insights, and strategically applying technology to generate revenue and increase enterprise value.

Over her long career, Amy has launched and led interactive divisions at several WPP agencies, including Ogilvy & Mather Direct, Grey Healthcare Group and Sudler & Hennessey. She has held senior positions at dot.com start-ups and media companies such as News Corporation’s iGuide, ActBig.com, Oxygen Media, Akamai Technologies, and About.com, where she was a founding editor.

Since 2000, Amy has led her own boutique agency Farm-a, specializing in omni-channel strategic and content marketing. Along the way she has also published two pop-culture books with St. Martin’s Press; Poemfone: Pleasure and Pain from the Poemfone Poets and Fabulous: A Photographic Diary of Studio 54.

She lives in the NYC area with her husband David Morgan and their Jack Russell terrier Elvis.