Fred Dex, MS

Fred Dex, MS grew up in Central Pennsylvania in his family’s entertainment business, including an 80s video arcade, a golf course, go-kart track, pizza shop, and VHS rental store. Hospitality and hustle have always been in his DNA.

He is one of 269 Master Sommeliers globally — the most prestigious accreditation in beverage hospitality — which he achieved in 2007.

In a career that spans over 20 years in the wine and hospitality industry, Fred has developed more than 30 restaurant/hotel wine and beverage programs. He is an ambassador/speaker to dozens of wine regions worldwide and is an in-demand wine educator/entertainer.

Fred’s passion is teaching wine students and aficionados how to literally taste wine like a Master. Since passing the rigorous Master Sommelier exam in 2007, he has taught thousands of thirsty wine lovers how to taste and enjoy wine.

After working as the Corporate Wine Education Director for The Winebow Group, Fred developed an Online Wine Education Program entitled “Taste Like a Master,” to enable aspiring wine professionals and aficionados to learn the skills, systems, and communications needed to taste wine like a master.

Fred’s teaching methodology reflects the way he wished he had learned about wine early in his career, by fast-tracking the why, where, what, and how to develop tasting skills in a practical way. 

Fred is also a partner in bespoke beverage marketing agency Master & Shaker Inc,  the creator of One-Minute Wine Reviews, and Rock Your Wine World wine pairings and interviews, and the author of the Drinking with the Juiceman Newsletter,

Fred supports various charity causes, is an avid amateur drummer and running enthusiast.

Connect with Fred

Kim Haasarud LinkedIn

See Fred in Action

Fred has a unique way of making wine accessible to everyone. His videos will have even novice drinkers tasting like a master.

How to taste wine like a pro
One Minute Wine Reviews
Drinking with the Juiceman

One Minute Wine Reviews

Check out Fred’s One Minute Wine reviews on IGTV. Your palette and your wallet will thank you.

Wine Pairing Gallery

Have a project you’d like to work on with Fred?

We use cookies to give you the best experience.